Module 1
Unit Economics & Funnel Diagnostics
CAC payback, contribution margin, and identifying funnel drop-offs.
Growth & Digital Marketing ยท Self-Paced Programme
Growth Marketing, Technical SEO & Funnel Analytics
Design full-funnel acquisition, programmatic content, and retention experiments tied to contribution margin.
Duration: 6 Weeks (28 Hours)
Level: Intermediate
Credential: Webdrills Certified
Faculty Lead: Meera Krishnan
Programme Outcomes
What you will be able to build and evaluate.
Every module is structured around practical engineering, analytical, or product deliverables that you can demonstrate at work.
- Conduct technical SEO audits and structure high-intent landing pages.
- Model customer acquisition cost, payback periods, and cohort LTV.
- Run disciplined A/B tests across onboarding and conversion flows.
Reviewed Capstone Work
Portfolio Projects
90-Day Acquisition & Funnel Experimentation Plan
Focus: Technical SEO, Funnel Modelling, Attribution
Evaluated against structured rubrics with DrillBot locked during graded exams.
Curriculum Breakdown
Module-by-module syllabus.
Presented on a high-contrast reading surface for clear review by learners, managers, and academic boards.
Module 2
Technical & Programmatic SEO
Site architecture, search intent mapping, and structured metadata.
Module 3
Paid Acquisition & Lifecycle Retention
Creative testing, attribution hygiene, and activation workflows.
Admissions & Enterprise Licensing
Request the complete syllabus PDF or upcoming cohort schedule.
Available for individual enrolment, 90-day self-paced to live credit transfer, and private enterprise cohorts.